Email Marketing
With the number of emails an individual gets on a daily basis, great care needs to be taken to deliver compelling, relevant content to targeted audiences, formatted to display well in various email clients and mobile, all within the constraints of law. Miss on any of these and you’re likely to be ignored at best, and fined (up to $11,000 per email) at worst.
In 2009, I managed more than 450 email campaigns targeting nearly 500,000 contacts. Performance improved in all relevant metrics year over year:
- 13.9% increase in open rates
- 37% increase in click through rates
- 269% decrease in unsubscribe rates
- 96% overall deliverability rate
Please feel free to contact us with questions or to request a private consultation regarding email marketing or any other of the services we offer. For your convenience, use the quick contact form on the right hand side of this page.